Celebrating and unleashing the beauty of potentials: Coty's step-by-step

Must have, competitive advantages and proposals from a global beauty company

In the current global market framework, competitiveness is a lever that today more than ever proves decisive for the fate of a company. While the theme of reputation and, consequently, the need to prepare, maintain and nurt an attractive image (and more attractive to competitors, both at the national level and, above all, compared to the foreign dimension) is gaining space, companies identify different ways to catalyse attention and trigger desirability from potential candidates.

Must have

Some issues are then becoming "must have" elements, mainly because of their ability to make up for any perceived wage gaps and, hence, neutralize further consequent disadvantages. Between advanced professional development programs and high-level onboarding, between focused on ensuring an appreciable employer reputation and monetary or short term benefits, the company inaugurates and consolidates a new phase in the relationship with "its" Resources.

Competitive advantages

A relationship that, moreover, can be further facilitated by the presence of precise competitive advantages. Quality of the business project. Appealing vision and mission. Proposition of a challenging project. Visible and "approachable" level leaders. Rooting corporate welfare. A working environment encouraging people to fully deploy their potential. These are just some of the keystones of an articulated mechanism, within which an important weight is at the same time exercised by the opportunity to manage work flexibly, the presence of a package of conventions – or, at least, other benefits directly favouring the balance between personal and professional life (in terms of mobility, employee services, etc.), or, again, from the so-called long term benefits, which generate benefits for resources not only in the immediate, but also in the long term.

Coty's step-by-step

As a global beauty company with an iconic brands portfolio and a natural attitude to positive disruption aimed at excellence and well-being of human capital, Coty is exactly moving in this direction, through a multi-channel strategy working step-by-step on six different (but connected) axes.

Flexible work

Firstly, by ensuring that resources have the opportunity to enjoy flexible working. The IWG Global Workspace Survey states that 30% of Italians would give up holidays and permits in order to choose the place from which to work. 86% of Italians would prefer a job offer that includes flexibility over another similar one, but without the same advantage. Whether or not flexibility is present in the workplace tends to be even more important than the company's own prestige. A sign of trust by the organization, which can at the same time bring productivity benefits. And one of the greatest aspirations of many Italians, as such a crucial element in reaching the best talents.

Welfare and work-life balance

The opportunity to balance professional and private commitments is another piece of the Coty mosaic. Closely linked to welfare, this form of support for well-being, quality of life and increased performance, is a direct focus on ensuring serenity to resources, supporting the collaboration between colleagues and the sense of cohesion, satisfaction, retention for resources already onboarded, and a leverage of attraction for candidates.

Employer branding

Coty's employer branding philosophy is based on three different areas, with the aim of covering the entire spectrum of targets facing the company: potential candidates, civil society more broadly, and employees. If events related to the world of Beauty are set up for the benefit of the latter, the Corporate Social Responsibility is the roadmap for the organization of further initiatives put in place in perfect coherence with the company's vision and mission. On the other hand, there are numerous partnership initiatives with the academic front, to strengthen the necessary link between the demand and supply of professional profiles in line with the culture and corporate desires.

Conventions and conditions of purchase of the Group's and external partners cosmetics or products and services, directly or indirectly related to the world of beauty

Protagonist since the dawn of an industry that changes in a dynamic and effervescent way for the necessary and direct link with market trends, Coty makes participants (in direct or indirect form) "its" resources (or potential such) of the value generated by the world of Beauty, with the aim of increasing its awareness and sensitivity, and creating engagement and sense of belonging. This happens in the first place through the leverage offered by quality conventions, specifically designed with the aim of facilitating people by improving their conditions both in the workplace, and in the private sphere. Within this organizational climate, aimed at seeking the best for the external market (i.e. customers) by first passing through the best for the internal market (employees), special conditions are obviously reserved for the Group's products.

Training and development programs

Increasing investment is focused by Coty to training activities, using a blended approach that includes both e-learning and classroom moments, and development programs. This is the tangible sign of a commitment. The same that the Group allows when bringing a new resource on board, taking charge of its needs over time and using its professionalism within a relationship of mutual trust. "In a market that today more than ever lives by sudden and systemic changes, the Group establishes itself as a privileged interlocutor for the demands of growth and updating of its most valuable capital, which is undoubtedly the human one. Because celebrating and unleashing the beauty of our potentials is an essential goal," states Gianluca Tordi, Coty’s HR Director for Italy & Greece.

https://www.coty.com/