Confidence&Status: is Milan becoming the new London?

City of Milan is fastly becoming a major cultural destination, with a serious potential in terms of creative businesses attraction away from most traditional cosmopolitan cities such as London. Will the Brexit play a strategic role in increasing this new italian trend?

Capital of the northern region of Lombardy and with a population of around 1,5million of people, Milan is the proud home of the third european metropolitan economy, just behind London and Paris. Considered a capital for stock exchange and fashion, has the highest concentration of excellent brands for all the industries.  Yet the city suffered the 2008 financial crisis, hitting the city's key banking sector, and saw the prestige of its fashion and design based-industries, seriously menaced by the rise of the Far East manufacturers, Milan completely recovered the gaps, bouncing back with heavy infrastructure investments and totally transforming its surface.

Thanks to all this improvements, even though Milan used to feel just like another European city, now it seems to fastly turn in a kind of “world city”. With a potential benefit-effect coming from the Brexit, as long as Italian expat people, who left the italian city to start businesses in London, are waited to return home with all their baggage of mindset and know-how. 2015 Expo kickstarted Milan's transformation, along with the new high-rise of the Porta Nuova district, in the north of the city, that supported city’s recovery from years of decline. This internalisation trend deeply changed the whole perception of the city, boosting a more open mindset to foreigners reflected even in the fluent English spoken by Milan inhabitants.

Developing a solid investment attitude, Milan is becoming now more than ever the ideal place to support people with new business ideas, offering them an improved, pleasant place to live. As said, 2015 Expo had a pivotal role in this revolution process, bringing brand new energy and building the roots for a potential global reputation for the city. Restaurants, shops, gardens and, most of all, cultural buildings represent just one (huge) hint of this revolution: the OMA-designed Fondazione Prada, Pirelli Hangar Bicocca, Fondazione Nicola Trussardi.

The city seems to be changing for the better, and this i salso due to its size. Not too huge, totally accessible, small enough to feel like home, efficient enough to offer an amazing quality of life.